Thursday, May 19, 2005

Starbucks Doesn't Think I'm Sexy (II)

Dear Timothy,

Thank you for contacting Starbucks Coffee Company.

We appreciate you sharing your feedback regarding our recent television commercial with us.

As a global company, Starbucks is committed to diversity in all areas of our business and we are deeply passionate about doing the right thing. We regret if the commercial was in any way misinterpreted to be insensitive or offensive, as this was never our intent. We are currently looking into this and will take appropriate action.

If you have any further questions or comments please do not hesitate to contact us at info@starbucks.com or 888-235-2883.

Sincerely,
Neil V.
Customer Relations Representative

3 comments:

Gary Norris said...

Tim,

what would "appropriate action" be?

prolly some sensitivity training or a talk and another commercial with an even more artificial ethnic representation, er I mean customer.

cheers,

Ivy said...

"Misinterpreted"?

Pah.

chen said...

tympan is right, there's no overreacting in this situation. asian american males are protrayed in the american media as the non-sexual and unwanted group of men. while on the other hand asian women are protrayed as exotic sex toys for the white man to possess. don't think it's true? look around you, whenever you see white dating asian couples, how many times do you see an asian guy with a white girl? and how many times do you see white men with asian girls? think of movies you've seen with asian men in them, often they are the stupid dorky ones who trip in the background while being mocked by the stunningly good looking white guy. if not, then they must be some super geek who is smart but can't do anything else, or some kind of martial art master who shows no emotions, how many times do you see the asian male character end up kissing the woman main character in those movies? so while this commercial may not have been intentionally racist, however, it is unconsciously promoting the negative asian male stereotype. while michael buble is great, we do not need another one of these asian male bashing commercials written by the white jerkoffs with their sickening fantasies.